This book introduces learners to the three main branches of Arabic rhetoric: meanings (ma‘ani), eloquence (bayan), and embellishment (badi‘). It explains the use of metaphor, simile, metonymy, and rhetorical devices that enrich texts. By studying this book, learners develop the ability to appreciate the eloquence of Arabic literature and religious texts. It balances theory with practice, using examples from the Qur’an, Hadith, and Arabic poetry, and equips students to apply rhetorical rules in both spoken and written expression.